Flyer design for 2018 European Parliament elections. Intentetion was to be light, uplifting, urban, personal and local. Background collage features landmarks from all over the Savonia-Karelia consistuency.
Painted a mascot-character to be used alongside QR-codes. Company details redacted, but the persona targeted is femine, casual, smart, approachable, trustworthy. Quite happy how she turned out. I feel I’ve reached a new level with digital painting. All thanks to tricks from Loish, obsession with lines of Alessandro Barbucci and being regular at quickposes.com Brilliant.
What should be her name?
Target audience: (Console-) gamers of all ages at risk of spending too much time indoors by the monitor.
Solution: Adventurous safari-theme with a cat-mascot who imagines being a Tiger. Outcatch. Special attention paid to engaging icon.
Results: Internal reviews with the test group were positive, especially mascot was loved. The icon was acclaimed as clearly distinguishable. Game got 2nd Reward on Gesundheit 2013 health- game competition by Sitra and feedback of the art-style has been positive.
Various Logos for clients in different fields: Reserviläinen – military, InterconnectHelsinki – anarchist art project, Ryhmä Rohkea – construction, Euro Publications Finland – a book store and Indicine – recruitment of health-care professionals.
What: Youthful election campaign materials for Paraliamentary Elections of 2011. Multi-channel campaign contained ads on papers, website, two different leaflets, badge, rollup, car-sticker and prints on a high-visibility vests.
Result: Candidate did did well within her party and campaign got good feedback for separating the candidate from the competition.
Art-Nouveau themed wedding invitation with several layers of interaction designed for a limited printing budget.