Graphic Design

Tutorial Character for QR-codes.

Tutorial Character for QR-codes.

Painted a mascot-character to be used alongside QR-codes. Company details redacted, but the persona targeted is femine, casual, smart, approachable, trustworthy. Quite happy how she turned out. I feel I’ve reached a new level with digital painting. All thanks to tricks from Loish, obsession with lines of Alessandro Barbucci and being regular at quickposes.com  Brilliant.

What should be her name?

 

Visual Identity for the mobile game Outcatch

What: Visual identity for IOS based mobile GPS treasure-hunt game Outcatch! by Planetboard. Inspired from the board-game “Afrikan Tähti”. Released on 07/2013, available in app-store. Try it out.

Target audience: (Console-) gamers of all ages at risk of spending too much time indoors by the monitor.

Solution: Adventurous safari-theme with a cat-mascot who imagines being a Tiger. Outcatch. Special attention paid to engaging icon.

Results: Internal reviews with the test group were positive, especially mascot was loved. The icon was acclaimed as clearly distinguishable. Game got 2nd Reward on Gesundheit 2013 health- game competition by Sitra and feedback of the art-style has been positive.

Selected Logos

Selected Logos

Various Logos for clients in different fields: Reserviläinen – military, InterconnectHelsinki – anarchist art project, Ryhmä Rohkea – construction, Euro Publications Finland – a book store and Indicine – recruitment of health-care professionals.

Parliament Election Campaign

Parliament Election Campaign

What: Youthful election campaign materials for Paraliamentary Elections of 2011. Multi-channel campaign contained ads on papers, website, two different leaflets, badge, rollup, car-sticker and prints on a high-visibility vests.
Result: Candidate did did well within her party and campaign got good feedback for separating the candidate from the competition.

Cover for a math book

Vapaa Matikka .
Cover for an open source mathbook – Vapaa Matikka 01. Pictogram describes the Finnish slogan – Matikka (maths and also a type of fish) jumps to freedom from the internet.

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